8.26.2006

so... empowerful



i blame the patriarchy's twisty strikes again:
Sports, Corsetry, and the Empowerful Woman

... She may only earn 3/4 of what a man earns, but she damn well has the empower to look sexy doing it in her cheapcrap push-up bra from Victoria’s Secret. She has the empower to demand pink products from manufacturers. She has the empower to cry out ‘I did it for me!’ when she gets her boob job; maybe she even has the empower to believe it. The empowerful woman is saucy, yet feminine. Clever, yet feminine. In her early thirties, yet feminine. Heterosexual, yet feminine. Stays in shape eating Lean Cuisine and sweating blue Gatorade while kickboxing in slow motion, yet feminine. Yes, the empowerful woman is many things. Too bad powerful isn’t one of them. That’s because feminine is all of them.

It’s no accident that the empowerful woman has stepped into the void left by the absence of any actual, fully-realized women. She was invented for precisely that purpose by the global corporatocracy, without whose tireless sponsorship of consumer feminine consciousness real-life women might have no clue how ugly and unfeminine they are. Femininity—that set of self-absorbed, self-defeating behaviors required of women by the dominant culture to ensure a ready-steady supply of submissive sexbot availability—is central to the empowerful woman narrative. Because there was never so hideous an abomination as a woman who can’t prove, through word, deed, and sportcorset, that she has successfully internalized the patriarchal message and is conversant in fulfilling male fantasy. ...

and good comment in conclusion (by hedonistic):
to be properly feminine, we have to BUY STUFF, and lots of it. Because without all this purchased shit we put on our bodies, I guess no one will be able to tell we’re GIRLS.
a-men! i say we stop it, now. and stop with the hedonism. :D

ps: sportcorset?!?! sportcorset??? to quote another comment at ibtp, next thing you know we'll "see the sport crinoline and the sport bustle, too"! just imagine. running in a cute crinoline-shaped tracksuit - it will be all the rage, so it won't seem crazy AT ALL. and i keep laughing at those ridiculous body-hugging female outfits "of the future" on star trek 'cause they seem so stupid and impractical!... i'm starting to get the feeling that soon we'll all wish that feminine fashion choices would actually become that "empowerful."

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8 comentarii:

Anonim spunea...

Once I saw in a movie a girl with a corset so tight that I think the guy she was dancing with could encompass her waist with his hands. I don't know how to put it, but I hope you got the idea. And I were like: How the f.. was that possible?!

Anonim spunea...

this frightens me to no end.. the kind of thing that makes me have nightmares when i sleep... :( :(

-andreea

bujor tavaloiu spunea...

yeah... like andreea says, not so "funny", this stuff. maybe we should make a list of our least favorite stuff like this: ads, commercials, texts, sportcorsets... it might be cool for the lf zine or something. or as a separate project... i already know i'm putting pulafashion stuff on it, as i'm allergic to it all, by now. also, peta stuff. here's a particularly terrible one relevant to my other post about "femininity," too - see how it's both sexist AND racist at the same time?? so nice. but there's lots of particularly terrible nightmare-inducing crap out there...

RudeGirl spunea...

@ruxi: that commercial was awfull. and i see that they replaced it now with another "nice" one on the website. I bet you won't see a male stripper in a commercial like that... as someone commented over there: "obviously, someone's not getting any play from the pretty girls."
@ana: i hope it counts, we can put him in the "crappy cool hunters that think being antifa and diy is trendy" category.

bujor tavaloiu spunea...

wait, which commercial are we talking about? i'm confused...

and yes, ana, it counts, as long we make the category cristina suggested, which i think we should. :D and i think it should be called the "sint atit de cool incit la soare te poti uita dar la mine ba" category - and it should be listed under "we don't give a fuck about anyone" with others such as "fighting the system through fighting each other since forever" and "pe noi femeile ne sufoaca". muahahaha

Anonim spunea...

I would, honestly, put him at "It`s a diy action and we`re sponsored by Ursus [blink blink]!!" category.

bujor tavaloiu spunea...

yeah, and it's the same one! the full name of the category is actually "i'm so cool that la soare te poti uita dar la mine ba (our diy actions are sponosored by ursus, our anti-consumerism campaigns are promoted by the mass media, and we want respect for people except women who deserve misogyny)" - but that's too long so i shortened it. :P

bujor tavaloiu spunea...

another little insignificant detail to note here is that the sport corset is made by nike, the same nike that's been empowering women through exploiting women and children since about 1984.