racism in sports, campaign against roma discrimination

the following press release is from a couple of weeks ago, but this is an ongoing campaign that's making great strides (h/t to crina for the links):

On April 20, 2008, around 900 people participated in a run against xenophobia, racism and discrimination on the streets of Bucharest. The event, organized by the European Roma Grassroots Organisation, the Italian Union Sports for All and the Open Society Institute’s Roma Initiative Office, was called “Run against Racism and Discrimination” and formed part of the largest intercultural run in the world, Vivicitta. The event was also an initiative within the Decade of Roma Inclusion.

The main focus of the event in Bucharest was to raise awareness about the xenophobic incidents at the end of 2007 in Italy which led to an unwanted increase in interethnic tension between Italians and Romanians.

further info on the ERGO site

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for background and details on the campaign:

The "Racism Breaks the Game" campaign, started in Romania in 2006, approaches the issue of racism through sports. Because football is the most popular game in Europe, associating anti-racist messages with football offers a way to reach a wide audience and achieve a significant impact.

The main idea behind this campaign is to disseminate a general anti-racism message—one that, in contrast with Roma-focused campaigns, has the potential to be supported by a large majority—and to introduce a visible, but not explicit, Roma element.

to download the video clip and for more information about "breaking the game" and its achievements so far, see the decade of roma inclusion site.